The album debuted at number five and fell down the charts quickly - strange behavior for an album with a Top Five single, but this could be the nature of EDM crossing over into the pop world, since DJs are inherently faceless.
With “Wake Me Up” already a huge hit by summer’s end, Avicii quietly delivered his debut album True courtesy of Universal Music Group‘s Island Records. After years of watching the music industry splinter into a seemingly infinite amount of genres and sub-genres, the thought of these silos converging for once is more than a little comforting. (Hell, Daft Punk basically ditched EDM for a live, acoustic sound earlier this year on Random Access Memories.) And that’s exciting. We are in a period of transition: Non- EDM artists are starting to incorporate more electronic elements into their sounds - that much is clear - but we are also starting to see EDM artists start to expand their templates to include acoustic instruments, as well. For Swedish DJ Avicii, blending house beats and acoustic instruments was a considerable gamble - he famously debuted his new ideas at Miami’s Ultra festival early in the year to a chorus of boos - that has paid off well. It still isn’t one of my favorite songs of the year or anything, but it’s no longer the head scratcher it originally presented itself to be.
Acoustic guitar and EDM? But as the song’s worldwide success began to trickle into America - the single eventually peaked at #4 in the US - and “Wake Me Up” became more and more inescapable, I have come around on it. Upon first listen, I wasn’t sure what to make of the song. As it turns out, “Wake Me Up” was written in Incubus guitarist Michael Einziger’s home in Malibu, with Mike lending his guitar services to the song, as well. As Avicii‘s smash single “Wake Me Up” swept the globe earlier this year, I was keyed into the song’s success by some Incubus fans who keep tabs on what all of the band members have been up to during the band’s most recent hiatus.
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